Wines
A fresh chapter
in
a time-honored tale
Eight millennia
in the making
Origins
Set the scene: Georgia is the cradle of human winegrowing, where evidence of grape cultivation and fermentation dates back more than 8,000 years. Hundreds of indigenous, domesticated grape varieties remain in cultivation, many closely related to wild vines, creating an unbroken thread between nature and culture. Bring the story to the present day, mentioning the “Georgian revival” and move away from the Russian market.
Saperavi
From the birthplace of viticulture, a world-class variety
Introduce Saperavi as the basis for Gilauri wines as Georgia’s most celebrated and ancient grape variety. Appeal to enthusiasts with insider knowledge: Explain its meaning (“to dye” or “to give color”) and its teinturier nature (unusual in that it has pink flesh), giving its wines a depth of hue and structure found in few varieties worldwide. Emphasize its genetic diversity—with more than 17 known clones—and its unmatched historical continuity, making it both a symbol of Georgia’s legacy and a vehicle for its modern expression.
For collectors,
the final frontier
in the making
Gilauri
Present Gilauri as the pinnacle, single-vineyard expression of Saperavi. Describe the rarity of production (2,000 bottles) and the promise of future single-vineyard bottlings, of other European varieties (called “noble,” yet all descended from Georgian roots) as exploration deepens. Introduce Petit Gilauri as a second tier of wines that embody finesse and accessibility, classified annually based on vineyard quality. Establish hierarchy and scarcity while conveying consistency of philosophy.