Wines
A fresh chapter
in
a time-honored tale
Eight millennia
in the making
Origins
Set the scene: Georgia is the cradle of human winegrowing, where evidence of grape cultivation and fermentation dates back more than 8,000 years. Hundreds of indigenous, domesticated grape varieties remain in cultivation, many closely related to wild vines, creating an unbroken thread between nature and culture. Bring the story to the present day, mentioning the “Georgian revival” and move away from the Russian market.
Saperavi
From the birthplace of viticulture, a world-class variety
Introduce Saperavi as the basis for Gilauri wines as Georgia’s most celebrated and ancient grape variety. Appeal to enthusiasts with insider knowledge: Explain its meaning (“to dye” or “to give color”) and its teinturier nature (unusual in that it has pink flesh), giving its wines a depth of hue and structure found in few varieties worldwide. Emphasize its genetic diversity—with more than 17 known clones—and its unmatched historical continuity, making it both a symbol of Georgia’s legacy and a vehicle for its modern expression.
For collectors,
the final frontier
in the making
Gilauri
Present Gilauri as the pinnacle, single-vineyard expression of Saperavi. Describe the rarity of production (2,000 bottles) and the promise of future single-vineyard bottlings, of other European varieties (called “noble,” yet all descended from Georgian roots) as exploration deepens. Introduce Petit Gilauri as a second tier of wines that embody finesse and accessibility, classified annually based on vineyard quality. Establish hierarchy and scarcity while conveying consistency of philosophy.
Philosophy
Millennia of knowledge, modern standards
Describe Irakli Gilauri’s philosophy: to express Georgian terroir at its highest level, refusing comparison to any peer. Mention the world-class team, including consulting winemaker Mikaël Laizet (Laboratoire Rolland & Associés), bridging Georgian authenticity and Bordeaux precision. His approach—experimentation before expansion—reflects discipline and a scientific quest for refinement. Convey intellectual rigor and long-term vision; position Gilauri as methodical, not reactionary.
Empirical rigor meets intuitive artistry
Vinification
Perhaps a paragraph here recounting the deliberate departure from Georgia’s traditional qvevri methods, and providing technical details about harvest, crush, barrel choices, concrete, élévage, etc. Grapes are hand-harvested, sorted with meticulous care, fermented in temperature-regulated vessels before aging in a judicious selection of French oak and concrete, each lot is monitored with scientific precision yet guided by instinct, etc.
TODO — Wines Section
Invest In Legacy
Join the List
Mention the rare quantities available of the only world-class wine from the birthplace of wine itself. Position Gilauri as essential for serious cellars. Reinforce exclusivity and aspiration; bridge emotional and financial value for high-end buyers.