Wine as identity

Essence

Wine is inseparable from Georgian culture, shaping agriculture, hospitality, ritual, and daily life across centuries of political and social change.

Vineyards, mountain settlements, and agricultural life helped sustain the country through repeated periods of invasion and occupation. That relationship between land, wine, and identity remains deeply embedded in Georgian culture today.

Map of Georgia and surrounding countries including Russia, Turkey, Armenia, Azerbaijan, Iran, Kazakhstan, Turkmenistan, Bulgaria, Romania, and Ukraine.
The flag of Georgia with a large red cross and four smaller crosses on a white background, flying on a flagpole against a cloudy sky.
A group of women in matching blue traditional outfits are dancing indoors, with blurred hands clapping in the foreground.
A tall gleaming statue of "The Mother of Georgia" holding a sword and a bowl stands on a hill surrounded by trees, with part of an ancient tower in the foreground.

During the Soviet era, production shifted toward volume and uniformity, while many traditional practices survived through smaller growers, families, and home winemaking.

A solitary stone tower and ruins stand on a dry, grassy hillside under a clear blue sky.

Symbol

Strength and welcome

Kartlis Deda, the Mother of Georgia, stands above Tbilisi holding a bowl of wine in one hand and a sword in the other. The meaning is direct. Wine is offered to guests. The sword for defense, when needed.

This pairing appears across the culture more broadly. Hospitality and the protection of land, language and daily life are held together as part of the same culture.

This duality is carried onto the Gilauri wine label. The Mother of Georgia is embodied in the Zelkova carpinifolia, a native tree found on the estate and known for its durability and longevity. Together, they define the message: welcome and strength, held in balance.

A tall silver statue of "The Mother of Georgia" holding a bowl and a sword. She stands on a hilltop, with forested mountains, vineyard-dotted slopes, and distant buildings visible in the background. Mother of Georgia, a large silver statue of a woman holding a bowl and a sword, standing on a hillside overlooking a city with trees and mountains in the background.

Georgia as
a reference

Vision

The long-term objective is to establish Georgia as a reference point for fine wine, both historically and in current practice.

The work is focused on showing what Georgian vineyards can produce at a high level through consistency over time.

Fernando Kirch, in a red sweater, samples wine from a barrel using a wine thief in a dimly lit Georgian vineyard cellar.
Irakli Gilauri and Guram Gabelaia examine data together in a winery setting, leaning over a cask of Saperavi, the celebrated Georgian wine variety.
A man wearing a dark vest carries a black crate filled with grapes outdoors in a lush vineyard, ready for Georgia wine production.

People

Work carried forward

Gilauri brings together vineyard and cellar teams working across farming, fermentation, and élevage throughout the growing season.

The work focuses on precision in both vineyard and cellar while developing the next generation of Georgian winemakers through continued work in the vines, winery, and harvest.